Who We Are
We are a group of jewellery designers who believe that the way to do business in this time of shifting lifestyles and business practices is by giving back to the global community.
We understand that we have a responsibility to shine rays of hope for communities affected by the COVID-19 Pandemic. Our motto is that we will grow by lifting others and supporting those most defenceless. We, as a collective, have chosen to come together to donate a percentage of our sales to UNICEF. UNICEF, over the past 70 years, has stood tall in the face of some of the most challenging points in our world’s history and is on the front lines today, fighting the COVID-19 pandemic.
The world is in peril, with the livelihoods of millions negatively affected. The devastation of COVID-19 has been one of the most challenging and destabilizing trials we have faced in our time. COVID-19 has virtually halted global economies and commerce, shifted our daily lifestyles, and threatens to undo nearly 30 years of progress that has been made in the developing world. Although the current realities are chilling, we see this as an opportunity as jewellers to come together in support of those most vulnerable.
As jewellery designers we have the unique ability to create tangible pieces of hope that represent emotions and amplify memories for generations to come. We understand that even in difficult times we can still create magic in the world. In that spirit we are pleased to
announce that we will commit 20% of all sales to UNICEFS humanitarian work on the frontline.
All children deserve to live safe and healthy lives and today children are the hidden victims of the COVID-19 Pandemic. Right now, UNICEF is on the front lines, fighting the novel coronavirus; we intend to do our part to support them in this.
To date, UNICEF and partners have reached over half a billion people with COVID-19 prevention messaging around handwashing, cough, and sneeze hygiene.
UNICEF has provided around 4 million dollars in hospital
equipment, which includes defibrillators, electrocardiogram monitors, portable ultrasound systems, infusion pumps, and personal protective equipment (PPE) including N95 masks, gloves, protective goggles, face shields and protective boots. The PPE has
been provided to 40 million health care and front-line workers.
Over 154 million children in eight countries are being supported with distance/home-based learning.